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The lesson discusses the use of African art in branding, cultural festivals as business opportunities, and the role of cultural heritage in tourism.
課程介紹
This interdisciplinary course connects the realms of artistic expression and strategic communication, providing art and design students with essential tools to convey the value of their work and navigate the commercial landscape. By combining descriptive language focused on art and culture with marketing and branding principles, students will gain the skills to critically assess creative works, place them within cultural contexts, and effectively position them in competitive markets. The course highlights the harmony between creative integrity and commercial success, equipping students to excel as both artists and entrepreneurial professionals.
[Lesson Focus]
[Lesson Focus]
Develop Descriptive Fluency:
- Master vocabulary to describe visual elements (e.g., composition, color theory, texture) and cultural significance in art and design.
- Analyze artworks using formal, historical, and socio-political lenses.
Understand Marketing Fundamentals:
- Learn terminology related to branding, audience segmentation, and digital marketing.
- Apply strategies to position art and cultural products in local and global markets.
Fuse Creativity and Commerce:
- Create compelling narratives that connect artistic intent with consumer engagement.
- Design branding materials (e.g., portfolios, social media campaigns) that reflect cultural authenticity.
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