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課程介紹
Here’s why this lesson will be immensely valuable for you:
1. The Foundation of Business Success:
- Regardless of size, every business, from startups to large enterprises, relies on effective marketing to flourish.
- You will learn how to apply marketing principles to address genuine business challenges in the real world.
2. Expands Career Opportunities:
- Marketing skills are increasingly in demand across various sectors, such as digital marketing, brand management, sales, and public relations.
- Developing a strong grasp of marketing can greatly enhance a student's appeal for roles like:
- Digital Marketer
- Social Media Manager
- Business Development Executive
- Entrepreneur
3. Fosters Critical Thinking and Creativity:
- Students will learn to analyze markets, identify trends, and create engaging campaigns.
- Case studies and collaborative activities will enhance problem-solving abilities.
4. Navigating a Digital Landscape:
- This lesson explores contemporary strategies such as SEO, influencer marketing, and analytics driven by AI, equipping students to thrive in an ever-changing business environment.
5. Practical Application:
- The marketing plan exercise helps students apply theory to practice, simulating real business scenarios.
- They will learn how to:
- Define target audiences
- Choose the right marketing channels
- Measure success (ROI, engagement metrics)
6. Encourages Entrepreneurial Mindset:
- Aspiring entrepreneurs will learn how to market a startup effectively with limited budgets.
- Guerrilla marketing and cost-effective digital strategies will be emphasized.
Key Takeaways for Students
By exploring marketing as a strategy for business growth, students will:
- Grasp how businesses attract and keep their customers.
- Learn to develop marketing plans backed by data.
- Acquire skills that are valuable across various industries.
- Be well-prepared for careers in marketing or for starting their own ventures.
This lesson goes beyond theory; it features interactive activities, case studies, and practical applications to help students acquire hands-on, employable skills.
Let’s dive into a more engaging and thrilling learning experience! Looking forward to seeing you in class…
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