During the last 15 years or so, lists have proliferated and become one of the most popular ways in which, web content is packaged. There are lists produced by the mainstream players: “Rolling stones list of top 500 albums of all time”; Forbes’ “list of the richest”, or the Guardian's list of “best 100 novels written in English”. There are also lists produced on blogs run by ordinary people. There is a top 10 list on almost any cultural, commercial, or industrial product that you can imagine. There are even lists of the best “top ten lists”. This is known as a meta-list: a list of lists.
Ranker.com is a website dedicated to user-generated and user-ranked lists; a democratic space in which even smallest matters are regularly listed, voted on, and ranked. You can check out the list of “the best dystopian novels”, “the greatest discontinued snacks”, “the funniest names to give a pig”, and hundreds and hundreds of serious or funny lists.
But, why do we over-produce information in this format? Perhaps there are cognitive reasons behind it. Perhaps our minds, prefer to receive information ordered, numbered, and bite-sized. Of course it is also less work to make a list than a narrative.
コメント (0)