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Before marketing your product, service or yourself, you need to know your brand inside and out. Join me for this lesson to learn Brand Positioning, the Three Cs, Brand Value and Personal Branding for a more productive and profitable business.
課程介紹
A brand is nothing more than a noun: a person, place or thing. The opportunitty for marketers of products, services, countries and people is to to activate the brand. We achieve this by creating a Brand Positioning. From Al Ries's book, "Positioning: A Battle for the Consumer's Mind," we discuss the fundamentals of branding and brand strategy which I argue is tantamount to your marketing strategy.
Join me for this dynamic lesson on Brand Building and learn how to position products, services and even yourself to influence your marketing communications online and above-the-line for a greater impact with your audiences both internally and externally.
I enjoy sharing case studies of familiar brands, such as McDonald's, Nike, Michael Jordan and Brand South Africa to illustrate the effectiveness of brand building, and to unveil some insightful ways brand managers have positioned their brands for exponentional marketing benefit.
Join me for this dynamic lesson on Brand Building and learn how to position products, services and even yourself to influence your marketing communications online and above-the-line for a greater impact with your audiences both internally and externally.
I enjoy sharing case studies of familiar brands, such as McDonald's, Nike, Michael Jordan and Brand South Africa to illustrate the effectiveness of brand building, and to unveil some insightful ways brand managers have positioned their brands for exponentional marketing benefit.
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