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Before marketing your product, service or yourself, you need to know your brand inside and out. Join me for this lesson to learn Brand Positioning, the Three Cs, Brand Value and Personal Branding for a more productive and profitable business.
Kursinhalt
A brand is nothing more than a noun: a person, place or thing. The opportunitty for marketers of products, services, countries and people is to to activate the brand. We achieve this by creating a Brand Positioning. From Al Ries's book, "Positioning: A Battle for the Consumer's Mind," we discuss the fundamentals of branding and brand strategy which I argue is tantamount to your marketing strategy.
Join me for this dynamic lesson on Brand Building and learn how to position products, services and even yourself to influence your marketing communications online and above-the-line for a greater impact with your audiences both internally and externally.
I enjoy sharing case studies of familiar brands, such as McDonald's, Nike, Michael Jordan and Brand South Africa to illustrate the effectiveness of brand building, and to unveil some insightful ways brand managers have positioned their brands for exponentional marketing benefit.
Join me for this dynamic lesson on Brand Building and learn how to position products, services and even yourself to influence your marketing communications online and above-the-line for a greater impact with your audiences both internally and externally.
I enjoy sharing case studies of familiar brands, such as McDonald's, Nike, Michael Jordan and Brand South Africa to illustrate the effectiveness of brand building, and to unveil some insightful ways brand managers have positioned their brands for exponentional marketing benefit.
Cafetalk Rücktrittsregelung
Vor der Bestätigung einer Kursbuchung
- Stornierung jederzeit möglich
Nach der Bestätigung einer Kursbuchung
- Mehr als 24 Stunden vor Kursbeginn→ Stornierung jederzeit möglich
- Weniger als 24 Stunden vor Kursbeginn→ Stornogebühren können anfallen.
-
No-Show→ Stornogebühren können anfallen.
(Der Betrag kann je nach TutorIn variieren. Bitte nimm Kontakt mit Deiner Tutorin/ Deinem Tutor auf.)
Alle Kurse von dieser/m TutorIn
All Lessons
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Free Talk
This lesson focuses on how to build your confidence. We will identify tools and use best practice methods for building your confidence and calming your nerves before greeting someone and even how to tell a story.30 Min. 1,800P -
Free Talk
In this lesson we learn how to improve your English through getting to know each other. Greetings, simple conversations and how to best present yourself online using effective conversation and body language.30 Min. 1,800P -
Public Speaking
How to overcome the fear of presentations, speaking in front of audiences and organizing material for the purpose of convincing the listener in the most compelling manner.60 Min. 2,500P -
African American History
Learn about well known African and African American people who have made a contribution to history, politics and society in general.60 Min. 2,500P -
African American History
In this lesson we learn about Harriet Tubman. A famous freedom fighter and abolitionist of slavery. Learn about the bravery and unselfishness of this woman who freed slaves for ten years from 1850 - 1860.60 Min. 2,500P -
