Before marketing your product, service or yourself, you need to know your brand inside and out. Join me for this lesson to learn Brand Positioning, the Three Cs, Brand Value and Personal Branding for a more productive and profitable business.
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レッスンの詳細
A brand is nothing more than a noun: a person, place or thing. The opportunitty for marketers of products, services, countries and people is to to activate the brand. We achieve this by creating a Brand Positioning. From Al Ries's book, "Positioning: A Battle for the Consumer's Mind," we discuss the fundamentals of branding and brand strategy which I argue is tantamount to your marketing strategy.
Join me for this dynamic lesson on Brand Building and learn how to position products, services and even yourself to influence your marketing communications online and above-the-line for a greater impact with your audiences both internally and externally.
I enjoy sharing case studies of familiar brands, such as McDonald's, Nike, Michael Jordan and Brand South Africa to illustrate the effectiveness of brand building, and to unveil some insightful ways brand managers have positioned their brands for exponentional marketing benefit.
Join me for this dynamic lesson on Brand Building and learn how to position products, services and even yourself to influence your marketing communications online and above-the-line for a greater impact with your audiences both internally and externally.
I enjoy sharing case studies of familiar brands, such as McDonald's, Nike, Michael Jordan and Brand South Africa to illustrate the effectiveness of brand building, and to unveil some insightful ways brand managers have positioned their brands for exponentional marketing benefit.
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この講師のレッスン
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Free Talk
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Free Talk
In this lesson we learn how to improve your English through getting to know each other. Greetings, simple conversations and how to best present yourself online using effective conversation and body language.30分 1,800P -
Public Speaking
How to overcome the fear of presentations, speaking in front of audiences and organizing material for the purpose of convincing the listener in the most compelling manner.60分 2,500P -
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アフリカン・アメリカンの歴史
このレッスンではハリエット・タブマン(Harriet Tubman)について学びます。有名なフリーダム・ファイターであり、奴隷制廃止論者でした。1850年から1860年までの10年間、奴隷を解放したこの女性の勇敢さと無私さについて学びましょう。60分 2,500P -