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What kind of introduction is an elevator pitch?
An elevator pitch is a brief (30 seconds to two minutes!) way of introducing yourself, getting across a key point or two, and making a connection with someone.
It's called an elevator pitch because it takes roughly the amount of time you'd spend riding an elevator with someone.
Important points to take into account when preparing an elevator pitch
Elevator Pitch Essentials, a business handbook by Chris O'Leary (Free PDF)
1. Concise An effective elevator pitch contains as few words as possible, but no fewer. 2. Clear Rather than being filled with acronyms, MBA-speak, and ten-dollar words, an effective elevator pitch can be understood by your grandparents, your spouse, and your children. 3. Compelling An effective elevator pitch explains the problem your Solution solves.
4. Credible An effective elevator pitch explains why you are qualified to see the problem and to build your Solution. 5. Conceptual An effective elevator pitch stays at a fairly high level and does not go into too much unnecessary detail. 6. Concrete As much as is possible, an effective elevator pitch is also specific and tangible. 7. Customized An effective elevator pitch addresses the specific interests and concerns of the audience. 8. Consistent Every version of an effective elevator pitch conveys the same basic message. 9. Conversational Rather than being to close the deal, the goal of an elevator pitch is to just set the hook; to start a conversation, or dialogue, with the audience.
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