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课程介绍
Level: Advanced (C1–C2)
Length: 60 minutes
Focus: Conversational fluency, branding vocabulary
Theme: Advertising & Creative Pitching
Style: Creative, dynamic, real-world, performance-based
Lesson Objectives
By the end of the lesson, the student will be able to:
- Use persuasive and expressive language to sell an idea or product
- Discuss and critique advertising techniques and emotional triggers
- Role-play presenting a product pitch with confidence and clarity
- Expand vocabulary related to branding, marketing, and storytelling
Materials Needed
- Video clips of 2/3 tv commercials that I shot when I used to be a Director
- Images of adverts I created when I used to be an Art Director (print ads, billboards, etc.)
- Slides or handouts with marketing vocabulary
- Timer or stopwatch (for roleplay/pitch challenge)
Lesson Plan Breakdown
1. Warm-Up: Creative Icebreaker (10 mins)
Activity:
Ask the student:
“What’s your all-time favourite commercial?”
“What made it memorable - the story, music, humour, or message?”
Then:
Play one of my commercials (eg. Eukanuba Dogs)
Ask follow-up questions:
- What emotion does this evoke?
- How does the visual style help the message?
- Would this ad work in another country/culture?
2. Vocabulary Boost: Branding & Persuasion (5 mins)
Introduce key terms:
- Target audience
- Brand identity
- Hook / slogan / tagline
- Emotional appeal
3. Activity: Ad Critique & Analysis (15 mins)
Play another short commercial (or show one of my print ads).
Ask the student to analyze it:
- Who is the target audience?
- What’s the message?
- Is it effective? Why or why not?
- What elements stood out: tone, pacing, visuals, script?
4. Main Speaking Task: Creative Pitch Challenge (20 mins)
“You’re the creative director for a brand-new product. Pitch it to me like we’re in an ad agency meeting!”
I’ll give 2/3 product options, such as
- a new eco-friendly water bottle
- smart sunglasses with voice control
- time-saving kitchen gadget
Steps:
- Give 5–10 mins to plan (they can ask me for feedback/advice).
- Student gives a 2–3 minute pitch (I’m the client!).
- Give warm feedback. And have fun discussing!
5. Wrap-Up & Feedback (5 mins)
- Reflect: What was challenging? What came naturally?
- New phrases learned?
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