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The lesson discusses the use of African art in branding, cultural festivals as business opportunities, and the role of cultural heritage in tourism.
Description
This interdisciplinary course connects the realms of artistic expression and strategic communication, providing art and design students with essential tools to convey the value of their work and navigate the commercial landscape. By combining descriptive language focused on art and culture with marketing and branding principles, students will gain the skills to critically assess creative works, place them within cultural contexts, and effectively position them in competitive markets. The course highlights the harmony between creative integrity and commercial success, equipping students to excel as both artists and entrepreneurial professionals.
[Lesson Focus]
[Lesson Focus]
Develop Descriptive Fluency:
- Master vocabulary to describe visual elements (e.g., composition, color theory, texture) and cultural significance in art and design.
- Analyze artworks using formal, historical, and socio-political lenses.
Understand Marketing Fundamentals:
- Learn terminology related to branding, audience segmentation, and digital marketing.
- Apply strategies to position art and cultural products in local and global markets.
Fuse Creativity and Commerce:
- Create compelling narratives that connect artistic intent with consumer engagement.
- Design branding materials (e.g., portfolios, social media campaigns) that reflect cultural authenticity.
Cafetalk's cancellation policy
Before request is confirmed (fixed)
- Cancellation possible at any time without charge.
After request is confirmed (fixed)
- More than 24 hours before lesson start time.→ Cancellation is possible at any time.
- Less than 24 hours before lesson start time.→ The tutor may take a cancellation fee.
-
No-Show→ The tutor may take a cancellation fee.
(Please check with the tutor for details.)
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