English
日本語
한국어
简体中文
繁體中文
Italiano
español
Deutsch
Русский
So you have a business and a website, now what?
課程介紹
In this lesson we will have a brief introduction about ourselves, followed by an in-depth overview of your business/company/organization and your marketing goals.
I will learn more about your industry including who your competitors are, who your target audience is, and learn about any past marketing attempts you have made or considered.
Then, we will take a look at your website and conduct a technical audit. Here we will look at things the search engines (ie Google spiders) look at, for example, page load speed, robot.txt, and how your title tags, headings, and other elements on your page are organized. This is extremely important because we want to make it as easy as possible for Google and other search engines to understand the purpose of your website and how to categorize it so that it can start getting ranked for different searches.
While using tools available online, we will analyze your and competitors' websites to see what keywords are ranking and what kind of searches are driving traffic.
After this, we will discuss different strategies of how to organize your website, create new keyword-rich content, and whether you want to take a PUSH or PULL approach, (meaning whether you want to PUSH your products to target audiences or PULL qualified audiences to your website or products). The goal is to show Google that YOU are the expert in your field (and that you should start appearing in areas of the internet that make sense to your potential customers).
Throughout the lesson, I will also introduce other strategies of digital marketing, specifically pay-per-click ads and discuss when it might be appropriate to spend extra money on these forms of advertising.
I will learn more about your industry including who your competitors are, who your target audience is, and learn about any past marketing attempts you have made or considered.
Then, we will take a look at your website and conduct a technical audit. Here we will look at things the search engines (ie Google spiders) look at, for example, page load speed, robot.txt, and how your title tags, headings, and other elements on your page are organized. This is extremely important because we want to make it as easy as possible for Google and other search engines to understand the purpose of your website and how to categorize it so that it can start getting ranked for different searches.
While using tools available online, we will analyze your and competitors' websites to see what keywords are ranking and what kind of searches are driving traffic.
After this, we will discuss different strategies of how to organize your website, create new keyword-rich content, and whether you want to take a PUSH or PULL approach, (meaning whether you want to PUSH your products to target audiences or PULL qualified audiences to your website or products). The goal is to show Google that YOU are the expert in your field (and that you should start appearing in areas of the internet that make sense to your potential customers).
Throughout the lesson, I will also introduce other strategies of digital marketing, specifically pay-per-click ads and discuss when it might be appropriate to spend extra money on these forms of advertising.
Cafetalk 的取消政策
課程預約確定前
- 隨時可以取消。
課程預約確定後
- 課程時間前 24 小時以上→ 隨時可以取消。
- 課程時間前 24 小時內 → 講師將可能收取消費。
-
缺席→ 講師將可能收取消費。
(請與講師確認詳情。)
講師提供的課程
全部課程
-
Business English - Building Rapport with World News
Do you have international colleagues? Do you struggle to make small-talk with them? Let's read about current events together so that you can relate to your foreign coworkers!英語
25 分鐘 1,200 點 -
Freetalking - General
Test out your English on a real-life foreigner! No matter the topic, let's have a chat!英語
60 分鐘 2,400 點 -
Freetalking - Korea Edition
Living in Korea was one of my most unforgettable journeys in life. I would love to share my experiences and talk about Korean culture.英語
60 分鐘 2,400 點 -
Digital Marketing: Google Ads - Account Review
When was the last time you had a fresh set of eyes on your ad account?網路行銷／SEO
60 分鐘 3,200 點 -
How to Avoid Getting Scammed Online
Is your new internet friend trapped in foreign country? Do they need $$ to buy a plane ticket home or pay for a relative's hospital bills? Or have you joined a new crypto trading club on FB? If it sounds too good to be true, then it probably is.投資／金融
30 分鐘 1,900 點 -
How to Avoid Getting Scammed Online - Text Edition
You are moments away from sending money to a person or organization on the internet. Are you SURE it's the real deal? Before you hit "Transfer", why don't you get a second opinion?0 分鐘 1,700 點
