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So you have a business and a website, now what?
Description
In this lesson we will have a brief introduction about ourselves, followed by an in-depth overview of your business/company/organization and your marketing goals.
I will learn more about your industry including who your competitors are, who your target audience is, and learn about any past marketing attempts you have made or considered.
Then, we will take a look at your website and conduct a technical audit. Here we will look at things the search engines (ie Google spiders) look at, for example, page load speed, robot.txt, and how your title tags, headings, and other elements on your page are organized. This is extremely important because we want to make it as easy as possible for Google and other search engines to understand the purpose of your website and how to categorize it so that it can start getting ranked for different searches.
While using tools available online, we will analyze your and competitors' websites to see what keywords are ranking and what kind of searches are driving traffic.
After this, we will discuss different strategies of how to organize your website, create new keyword-rich content, and whether you want to take a PUSH or PULL approach, (meaning whether you want to PUSH your products to target audiences or PULL qualified audiences to your website or products). The goal is to show Google that YOU are the expert in your field (and that you should start appearing in areas of the internet that make sense to your potential customers).
Throughout the lesson, I will also introduce other strategies of digital marketing, specifically pay-per-click ads and discuss when it might be appropriate to spend extra money on these forms of advertising.
I will learn more about your industry including who your competitors are, who your target audience is, and learn about any past marketing attempts you have made or considered.
Then, we will take a look at your website and conduct a technical audit. Here we will look at things the search engines (ie Google spiders) look at, for example, page load speed, robot.txt, and how your title tags, headings, and other elements on your page are organized. This is extremely important because we want to make it as easy as possible for Google and other search engines to understand the purpose of your website and how to categorize it so that it can start getting ranked for different searches.
While using tools available online, we will analyze your and competitors' websites to see what keywords are ranking and what kind of searches are driving traffic.
After this, we will discuss different strategies of how to organize your website, create new keyword-rich content, and whether you want to take a PUSH or PULL approach, (meaning whether you want to PUSH your products to target audiences or PULL qualified audiences to your website or products). The goal is to show Google that YOU are the expert in your field (and that you should start appearing in areas of the internet that make sense to your potential customers).
Throughout the lesson, I will also introduce other strategies of digital marketing, specifically pay-per-click ads and discuss when it might be appropriate to spend extra money on these forms of advertising.
Cafetalk's cancellation policy
Before request is confirmed (fixed)
- Cancellation possible at any time without charge.
After request is confirmed (fixed)
- More than 24 hours before lesson start time.→ Cancellation is possible at any time.
- Less than 24 hours before lesson start time.→ The tutor may take a cancellation fee.
-
No-Show→ The tutor may take a cancellation fee.
(Please check with the tutor for details.)
Lessons by this tutor
All Lessons
-
Business English - Building Rapport with World News
Do you have international colleagues? Do you struggle to make small-talk with them? Let's read about current events together so that you can relate to your foreign coworkers!English
25min 1,200P -
Freetalking - General
Test out your English on a real-life foreigner! No matter the topic, let's have a chat!English
60min 2,400P -
Freetalking - Korea Edition
Living in Korea was one of my most unforgettable journeys in life. I would love to share my experiences and talk about Korean culture.English
60min 2,400P -
Digital Marketing: Google Ads - Account Review
When was the last time you had a fresh set of eyes on your ad account?Web Marketing / SEO
60min 3,200P -
How to Avoid Getting Scammed Online
Is your new internet friend trapped in foreign country? Do they need $$ to buy a plane ticket home or pay for a relative's hospital bills? Or have you joined a new crypto trading club on FB? If it sounds too good to be true, then it probably is.Investment & Finance
30min 1,900P -
How to Avoid Getting Scammed Online - Text Edition
You are moments away from sending money to a person or organization on the internet. Are you SURE it's the real deal? Before you hit "Transfer", why don't you get a second opinion?0min 1,700P
