As the Olympics approach, you'll hear American TV personalities say, "Go for the Gold." The expression is also used in business. It's a way of saying go for the very best in every aspect of performance.
By the way, "Going Gold" in the record business means that 500,000 copies of an album have been sold.
In Kyoto, I sought out an ice cream shop which exemplifies going for the gold!
Love to chat with you about English expressions, gold, ice cream or anything else during a lesson such as... （ほぼ）何でも会話 : Let's Talk About Anything...Almost Anything https://cafetalk.com/lessons/detail/?id=74517&lang=en