Many years ago, I walked into a meeting with some potential clients. I was about to present them with a proposal we’d created for them.
I was excited. This was my chance to dazzle them. I had prepared. The words flowed. My explanations were fantastic!
I thought the mood in the meeting was great. Except it wasn’t.
At the end of my presentation, they looked at each other and decided NOT to proceed with us!
Huh? … Why?
Instead of impressing, my polished presentation had actually intimidated them.
Why Do Presentations Fail?
Have you been part of a presentation event and come away thinking it went so well, only to discover it didn’t produce the results you hoped for?
Were you so worried about your English skills that it affected your flow?
The truth is, making a great presentation is a lot more complicated than speaking perfect English. Which is why even native English speakers struggle. Good presentation skills are about communicating a message and building connection with a room full of strangers. Think of presentation skills as going hand-in-hand with people skills.
This means you have to understand the people in the room if you want to persuade them to buy your idea, product or service. At every stage you need to ask yourself: does this section of my presentation inspire, inform or get them to act?
It means thinking about how you will build an emotional connection at each stage of your presentation. The good news is that making a presentation is one of those situations where using simple, easy to understand English is the key to success.
Why? Because we are deeply socially anxious beings. Deep down we worry about what people think about us. When we fear we might look silly or stupid, all our attention is taken up with making sure we don’t look silly or stupid! Just think about a lesson or a meeting where the presenter used language that no one understood. How did it make you feel and how did other people react?
So the easier you make it for your listener to understand what is being said, the more relaxed and able they will be to follow you. And the more they follow you, the more willing they will be to care about what you have to say. And the more they care, the more likely they will be to imagine using your product or service. That is when they will be willing to take action!
Mini Skills Training # 1
Think about a recent presentation and think about the people in the room. Did they seem engaged, did they ask thoughtful questions and to which section of your presentation were they most interested in. Be honest in your assessment because we learn most from our experience.
How I Can Help
My lessons focus on helping you become a skilled communicator by choosing the right language to suit your listener. This means understanding them and their situation. When you do so, you are more likely to be trusted
It is why I teach English for your specific situation and my coaching aims to help you grow in confidence. My tools allow you to analyse your situation, create a Personal Language Development Plan and set specific goals. Research has found these strategies to be most effective in helping adult learners succeed.
Book a free Counselling Lesson to discuss how I can assist you. After you have completed your Personal Language Development Plan, book a Customized English Lessons to achieve your specific language goals or check out my other lessons. You will receive a 40% discount for your first lesson.
Meantime, stay safe. Part 2 of my mini training course will be posted in a few days. Stay tuned!