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Tutor Teacher Dante 's Column

MY TOPIC OF THE WEEK: 5 Core Values for the Ethical Business Owner

May 18, 2021

Setting core values for yourself is essential to ensure your business succeeds.
How To Find Your Values

Core values are the principles or guidelines you set for yourself or the business. Core values outline what your company believes to be the most important values. These values also affect the path the business takes to sell products/services, and to attract their target audience. Lets learn more about the 5 most important core values below.

1. Integrity

Customers want to do business with those who are honest and trustworthy.

Customers need to know that you will do exactly what you promise without any accountability from others or them. It’s about always doing what is right even if no one else is around. Show your integrity to customers by keeping your promises, being dependable, and owning up to any mishaps.

2. Accountability

Accountability refers to your ability to accept full responsibility for your actions and outcomes. Without accountability, who is being held responsible for getting or ensure the work is done?

Being accountable means accomplishing your commitments, owning up to mistakes, and doing what is right always.

3. Discipline

Business requires the discipline to do what needs to be done, even if you don’t want to do it or don’t enjoy doing it.

It's about committing to stick to a plan of action to achieve your goals. Without discipline, employees show up late, assignments are missing or unorganized, bills are left unpaid, and many more. Make them commit to staying disciplined even during the most challenging times.

4. Passion

Have passion and be passionate about the work you produce and put out into the world. This way, you can be sure your work is authentic and makes a real difference.

Your passion can be used to inspire you to show up every day, get work done on time, do extra, and always being willing to improve.

5. Improvement

No person or company stays the same for years, and that is because they understand the importance of always improving their skills.

Improvement is vital to ensure your company or business always stays relevant and successful. Improvement leads to increased productivity, efficiency, and better products or services for your customers.


These are only five of many core values you can set for yourself as a business owner. Balance, diversity, community, and perseverance are a few more to consider, as well. Core values should be personal and true to you to be functional and make a difference for your business.


“Focus on making choices to lead your life that aligns with your core values in the most purposeful way possible.”


“Before you embark upon this journey of your business vision and mission discovery, there are a few questions that you need to answer: Why are you in this business? How big do you want your business to be one day? Who is going to benefit from your product or service? What is the core purpose of the existence of your business?”



What does the word “value” mean to you personally? As a business or a client?

I'll see you all next week

This column was published by the author in their personal capacity.
The opinions expressed in this column are the author's own and do not reflect the view of Cafetalk.

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